LEXUS HONOURED AS AUTO EXPRESS MANUFACTURER OF THE DECADE
Awards come and awards go, but the latest
addition to Lexus’s packed trophy cabinet represents a more enduring
success for the luxury brand: it has been named Auto Express
Manufacturer of the Decade. The award recognizes the fact that Lexus
has achieved the highest average satisfaction rating of any car
maker over the past 10 years – 88.3 per cent – based on more than
300,000 responses from motorists to Auto Express’s annual Driver
During the past 10 years, Lexus has won the magazine’s Manufacturer
of the Year award seven times, and its entire network has been named
the nation’s best every single year. This unprecedented achievement
reflects the high approval of Lexus customers for the quality of
their vehicles – both new and used – and the service they receive.
This period has seen Lexus take a lead in the premium market with
hybrid power and it is a mark of its success in bringing the
technology to the mainstream that the second-generation RX crossover
– the vehicle with which it launched its hybrid programme – takes
third place among Auto Express’s Cars of the Decade.
Graham Hope, Auto Express Deputy Editor, said: “‘This award, based
on the responses of more than 300,000 Auto Express readers over 10
years, shows how much Lexus owners love their cars.
“Their supreme comfort and great build quality are regularly
praised, and this is backed up by after sales service which is
unmatched in the industry. Lexus is a thoroughly deserving winner of
our Manufacturer of the Decade award, and will no doubt continue its
success in the years ahead.”
Jon Williams, Toyota Great Britain Managing Director, said: “It is a
great honor to receive this award, Positioning the Lexus brand as
number one for customer service was our aim and maintaining this for
a decade proves the commitment of each and every individual in the
Also, for the 11th year running, Lexus has achieved the highest
ranking in the annual J.D. Power and Associates customer
satisfaction study. Announced by What Car?, the results show that
Lexus continues to lead the field, a position it has held from the
first year it was eligible for consideration. Furthermore, the IS
executive sedan achieved the highest overall score – the third time
the model has achieved this. The RX luxury SUV was ranked third
overall, having claimed the highest overall score in 2010.
Jim Holder, What Car? Editor, said: “Lexus’s achievement is
remarkable. Eleven years at the top of Britain’s most thorough
customer survey is testament to its ability to build great cars and
unstinting attention to customer service. The individual results for
the IS and RX, with first and third highest overall satisfaction
scores, should also give buyers of these cars unrivalled peace of
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