Lexus has attempted to successfully go beyond the realms of luxury automobiles in their passion to create amazing. In conjunction with product innovations, Lexus aims to elevate artistry and bring fundamental enjoyment through the creation of luxurious spaces, moments and feelings. Towards this passion, Lexus and The Weinstein Company once again came together in 2014 in the spirit of innovation to produce two new short films for their second annual “Life is Amazing” Lexus Short Films series. Following star-studded premieres in New York and Los Angeles this summer and numerous presentations in film festivals worldwide, the films “Operation Barn Owl” and “Market Hours” were released on 27th October online at www.lexusshortfilms.com for the general public.
Directed by Satsuki Okawa and co-written by Ken Ochiai, “Operation Barn Owl” weaves together the excitement and passion of an American-style wedding proposal and a feeling of Japanese sensitivity. The film tells the story of Ellen and her group of friends banding together to help her best friend Jonah create a picturesque proposal for his girlfriend. Ellen, however, must overcome her feelings for Jonah and any past promises they made to each other for the proposal to go as planned.
“Market Hours” director Jon Goldman drew inspiration from the iconic Grand Central Market in downtown Los Angeles. The vibrant space is the workplace of Randall, a quiet security guard who spends his days imagining the hidden lives of the shop workers in the market. Goldman chose to capture both Randall’s vivid imagination and the visual appeal of the market using a state-of-the-art slow motion Phantom Flex camera.
According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, “Lexus is dedicated to surpassing customers’ expectations, both with the luxury cars it builds and the luxury experience for all customers. With its new products, Lexus has introduced striking new designs and a more engaging driver’s experience. To highlight the new look and feel of the brand, Lexus in collaboration with the Weinstein Company is introducing two new directors who have produced a series of short films that will offer amazing levels of inspiration to viewers. These beautifully designed short films will reach and engage people from all cultures, each uniquely expressing life as an amazing experience and allowing a new generation of filmmakers to showcase their talent on a global stage.”
Satsuki Okawa, Ken Ochiai and Jon Goldman were mentored through the creative process of interpreting “Life is Amazing” by critically-acclaimed members of the film community including actress Katie Holmes (The Giver, Wonder Boys) and directors Justin Chadwick (Mandela: Long Walk to Freedom, upcoming Tulip Fever), Simon Curtis (My Week With Marilyn, upcoming Woman in Gold), Antoine Fuqua (Brooklyn’s Finest, Training Day, upcoming Southpaw), and Phillip Noyce (The Giver, The Quiet American).
Encouraged by innovation, the process to create a Lexus vehicle is unique within the automotive industry. Taking inspiration from fields as diverse as the fashion industry, architecture, the arts and medicine, each vehicle is painstakingly crafted to meet Lexus’ exacting standards.
In Oman every Lexus vehicle comes with special benefits and privileges such as 6 years unlimited extended mileage protection and Lexus Prestige Club Card that offers 24 hours on-road assistance from AAA.